Exploring the Middle East Africa Digital Out-of-Home Advertising (DOOH) Market: Insights, Key Drivers, and Major Players

Introduction to the Middle East Africa Digital Out-of-Home Advertising (DOOH) Market

Digital out-of-home (DOOH) advertising includes billboards, on-car ads, bus-stop shelters, etc., powered with Adtech like geofencing, tracking, retargeting, attribution, personalizing, measurement, etc. It is used by end-users like retail, real estate, financial services, government, etc., to reach out to their consumers. It allows them to advertise to consumers in public places, commuting to work, waiting (e.g., in elevators), and in specific commercial locations. 

Middle East Africa Digital Out-of-Home Advertising (DOOH) Key market insights include:

Market Size and Growth: The Middle East Africa Digital Out-of-Home Advertising market is projected to grow at a CAGR of around 23% during the forecast period, i.e., 2023-28.   

Country Covered:The UAE, Saudi Arabia, Oman, Kuwait, Egypt, Morocco, and Others

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Market Segmentation

The Middle East Africa Digital Out-of-Home Advertising (DOOH) Market can be segmented based on several criteria, including:

By Type

-Billboards/LED Screens

-Street Furniture (ATM Kiosks, Pedestrian panels, Mall Ad Panels (in the middle of mall walkways and outside malls)

-Transit

By End User

-Retail

-Real Estate

-Financial Services

-Government

-Automotive

-Others (Education, Healthcare, etc.)

By Location

-Bus Stations

-Malls Facades

-Airports

-Taxi

-Movable Trucks

-Fuel Stations

-Trains/Metro

-Super Markets/Hyper Markets

-Departmental/Convenience Stores

-Highways Bridges

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Key Players in the Middle East Africa Digital Out-of-Home Advertising (DOOH) Market

The Middle East Africa Digital Out-of-Home Advertising (DOOH) Market is highly competitive, with several key players dominating the landscape. These companies are investing heavily in research and development to stay ahead of the competition and meet the evolving needs of their customers. Some of the prominent players in the Middle East Africa Digital Out-of-Home Advertising (DOOH) Market include:

• JCDECAUX SA
• ELAN Media
• HyperMedia FZ LLC
• Emirates Neon Group
• Hills Advertising L.L.C.
• Elevision
• Dooha Media
• Viola Communications
• Daktronics Inc.
• NMN Communications

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Questions Addressed in this Study

1.What factors are driving the Middle East Africa Digital Out-of-Home Advertising (DOOH) Market growth?

2.How is the Middle East Africa Digital Out-of-Home Advertising (DOOH) Market expected to grow over the next five years?

3.What are the key insights into the current trends in the Middle East Africa Digital Out-of-Home Advertising (DOOH) Market?

4.What is the current size of the Middle East Africa Digital Out-of-Home Advertising (DOOH) Market, and how is it projected to change in the future?

6.What is the future outlook for the Middle East Africa Digital Out-of-Home Advertising (DOOH) Market in terms of technological advancements and market expansion?

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